Privacy policy

Last updated: August 14, 2026

Yu-Yulino is a trading name operated by Yurkovska Yuliia Arkadiivna, a sole proprietor registered in Ukraine under Unified State Register entry number 2010350000000461996.

For the purposes of applicable data protection laws, Yurkovska Yuliia Arkadiivna is the controller of the personal information described in this Privacy Policy.

Yu-Yulino operates this online store and provides its related products, services and customer support. Our store is hosted by Shopify, which provides the ecommerce platform that allows us to offer these services to you.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit yu-yulino.com, place an order, contact us or otherwise interact with our services.

Personal information we collect

Depending on how you interact with us, we may collect or process:

  • Contact information, including your name, email address, telephone number, billing address and shipping address.

  • Order and transaction information, including products viewed, products added to your cart, purchases, returns, exchanges, refunds and order history.

  • Payment-related information, including the payment method selected, payment status and transaction confirmation. Complete payment card details are processed by our payment providers and are not stored by Yu-Yulino.

  • Account information, if you create a customer account, including your login details, preferences and account settings.

  • Communications, including information you provide when contacting us about an order, return, product or other request.

  • Device and usage information, including your IP address, browser, device type, network information, pages viewed, interactions with the store and referring source.

  • Marketing and privacy preferences, including whether you have agreed to marketing communications, analytics cookies or advertising technologies.

We do not intentionally collect special-category information such as health, biometric, religious or political information.

How we collect personal information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us or provide information through the store.

  • Automatically when you visit or use the store, including through cookies, pixels and similar technologies.

  • From service providers that help us operate the store, process payments, prevent fraud, analyse website use, advertise our products and deliver orders.

  • From advertising or social media platforms when you interact with our advertisements or Yu-Yulino accounts, subject to your settings on those platforms.

How and why we use personal information

We use personal information only when we have an appropriate legal basis.

To provide products and fulfil orders

We use your information to:

  • process and confirm your order;

  • receive and verify payment;

  • make or prepare your jewellery;

  • arrange delivery and provide tracking;

  • communicate about your order;

  • manage returns, exchanges, repairs and refunds;

  • provide customer support.

The legal basis is the performance of our contract with you or taking steps at your request before entering into a contract.

To comply with legal obligations

We may process and retain information when necessary to:

  • maintain accounting, transaction and tax records;

  • comply with customs, consumer-protection and other legal requirements;

  • respond to valid requests from courts, regulators or public authorities;

  • exercise or defend legal claims.

The legal basis is compliance with a legal obligation. Where a specific legal obligation does not apply, we may rely on our legitimate interest in protecting our rights and operating the business responsibly.

To protect the store and prevent fraud

We may use order, payment, device and usage information to detect suspicious transactions, prevent fraud, protect customer accounts, secure the store and investigate misuse.

The legal basis is our legitimate interest in maintaining a safe and reliable store and protecting Yu-Yulino, our customers and service providers.

To operate and improve the store

We may use information to maintain the website, identify technical problems, understand how customers use the store and improve its navigation, performance and product presentation.

Where this processing uses strictly necessary technologies, the legal basis is our legitimate interest in operating and improving the store. Where non-essential cookies or similar technologies are used and consent is required, the legal basis is your consent.

Analytics and advertising

Subject to your privacy choices and applicable law, we use Google Analytics, Meta Ads and Shopify services to understand store performance, measure advertising and show or evaluate advertisements.

In regions where consent is required, non-essential analytics and advertising technologies are used on the basis of your consent. You can refuse or withdraw consent through the cookie banner or the Cookie preferences option available through the store.

Withdrawing consent does not affect processing that occurred before withdrawal.

Marketing communications

If you choose to subscribe to marketing, we may use your contact information to send Yu-Yulino news, product information or other marketing communications.

Where required by law, the legal basis is your consent. You can withdraw consent at any time by using the unsubscribe link in a marketing message or contacting us.

Order confirmations, delivery updates and replies to customer requests are service communications rather than marketing and may still be sent when necessary to fulfil an order.

Cookies and similar technologies

We and our service providers, including Shopify, Google and Meta, may use cookies, pixels and similar technologies.

Strictly necessary technologies support functions such as the shopping cart, checkout, security, payment processing and privacy preferences.

Non-essential technologies may be used for analytics, advertising and personalisation. Where required by law, these technologies are not used for those purposes unless you give consent through the cookie banner.

You can review or change your choices through the Cookie preferences option available through the store. Browser settings can also be used to restrict cookies, although blocking essential cookies may prevent parts of the store from working correctly.

Shopify and Shopify Network Intelligence

Our store is hosted by Shopify. Information submitted through the store is transmitted to and processed by Shopify and relevant service providers so that Shopify can provide, secure and improve its services.

Shopify Network Intelligence is enabled for our store. This means that Shopify may use information about interactions with our store together with information from interactions with Shopify and other merchants to provide enhanced services, including security, analytics and personalisation.

For some enhanced services, Shopify is responsible for its own processing of personal information and for responding to requests concerning that processing.

You can learn more in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You can exercise rights relating to Shopify’s processing through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Shopify respects applicable consent and opt-out choices submitted through Shopify’s privacy tools.

How we disclose personal information

We may disclose personal information only as reasonably necessary for the purposes described in this policy.

Recipients may include:

  • Shopify, which hosts and operates the ecommerce platform.

  • PayPal and Hutko, which process payments and help prevent payment fraud. Payment providers process information under their own privacy notices and may act as independent controllers for some purposes.

  • Google, for Google Analytics and related measurement services, subject to applicable consent requirements.

  • Meta, for advertising measurement and Meta advertising services, subject to applicable consent requirements.

  • Delivery providers, postal operators, customs authorities and logistics partners that need information to deliver an order.

  • Accounting, technical, professional or legal service providers where necessary to operate the business or comply with legal obligations.

  • Courts, regulators, law-enforcement bodies or public authorities when disclosure is legally required.

  • A purchaser or successor if all or part of the business is reorganised, transferred or sold, subject to appropriate confidentiality and data-protection safeguards.

We do not sell personal information for money.

However, some uses of analytics, advertising and Shopify enhanced services may be legally defined as “sale,” “sharing” or “targeted advertising” in certain jurisdictions even when no money is exchanged for the information.

Where applicable, you can opt out through the Data Sharing Opt-Out page available through the store. Where supported, Shopify also recognises Global Privacy Control signals for the relevant browser or device.

International processing and transfers

Yu-Yulino is registered in Ukraine, and order fulfilment is carried out from our workshop in Tbilisi, Georgia. Shopify and some other service providers may process information in the United States and other countries.

As a result, personal information may be transferred to or processed in countries outside the country where you live, including outside the European Economic Area, the United Kingdom or Switzerland.

Where required, international transfers are protected using recognised legal mechanisms, such as adequacy decisions, Standard Contractual Clauses or other safeguards permitted by applicable law.

How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • fulfil orders and provide customer support;

  • maintain transaction, accounting and tax records;

  • manage returns, warranties, disputes and legal claims;

  • comply with legal requirements;

  • prevent fraud and protect the store.

Retention periods depend on the type of information and applicable legal requirements.

Marketing information is retained until you unsubscribe or otherwise withdraw consent, unless continued retention is required by law. When information is no longer required, we delete or anonymise it where reasonably possible.

Our service providers may retain information according to their own legal obligations and retention policies.

Security

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, loss, misuse or disclosure.

No system or method of transmission is completely secure. Please do not send payment card details or other highly sensitive information through ordinary email.

Your rights

Depending on where you live, you may have the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object to direct marketing at any time;

  • withdraw consent where processing is based on consent;

  • receive certain information in a portable format;

  • request transfer of eligible information to another controller;

  • opt out of the sale, sharing or use of information for targeted advertising where those concepts apply;

  • appeal a decision concerning a privacy request where applicable;

  • lodge a complaint with a competent data-protection authority.

These rights are not absolute and may be limited by applicable law. For example, we may need to retain transaction information to meet accounting or legal obligations.

We may ask for information necessary to verify your identity before completing a request. An authorised agent may submit a request where permitted by law, but we may require evidence of the agent’s authority.

We will not discriminate against you for exercising a privacy right.

To exercise a right concerning Yu-Yulino’s processing, contact us at info@yu-yulino.com.

For processing carried out independently by Shopify, you may also use:

https://privacy.shopify.com/en

If you live in the EEA, United Kingdom or Switzerland, you may complain to the data-protection authority in the country where you live or work. A list of EEA authorities is available at:

https://edpb.europa.eu/about-edpb/about-edpb/members_en

Automated decision-making

Yu-Yulino does not make decisions based solely on automated processing that produce legal or similarly significant effects for customers.

Service providers may use automated systems for security, fraud prevention, payment approval or advertising in accordance with their own privacy notices.

Children’s information

The store is not directed to children under 16, and we do not knowingly collect personal information from children under 16.

If you believe that a child has provided personal information to us, contact info@yu-yulino.com so that we can review and, where appropriate, delete it.

Third-party websites

The store may contain links to websites or services operated by third parties. Their collection and use of information are governed by their own privacy policies. Yu-Yulino is not responsible for the privacy or security practices of third-party services.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our services, service providers, legal requirements or data practices.

The revised version will be published on this page with an updated date. Where required by law, we will provide additional notice of material changes.

Contact

Data controller:

Yurkovska Yuliia Arkadiivna
Sole proprietor trading as Yu-Yulino
Unified State Register entry number: 2010350000000461996
Pavla Hlazovoho Street, 31, apartment 135
Kryvyi Rih, 50071
Ukraine

Email: info@yu-yulino.com
Telephone: +380 73 897 39 19